I've got the spirit, but lose the feeling


(disorder)




Say Hai

Identity & Branding
UI design

sayhaito.ai


 
In creating the branding and identity for Say Hai, I utilized a nine-block grid system to mirror the custom framework solutions they offer. Each element of the design is structured like building blocks, reminiscent of Tetris pieces, symbolizing how Say Hai constructs tailored, innovative frameworks for their clients. This design approach perfectly encapsulates their ethos of AI-driven innovation.

Say Hai is at the forefront of helping brands and organizations harness the transformative potential of AI. With a firm belief in augmenting human capabilities rather than replacing them, Say Hai empowers its clients to embrace the unprecedented possibilities AI brings. My branding strategy visually communicates this mission, highlighting the dynamic and modular nature of their services and the forward-thinking vision they uphold. 



OX
Rotterdam

Menu design

For OX Rotterdam, a modern Chinese restaurant nestled in a speakeasy-style basement, I designed a menu that embodies both the mystery and allure of its setting. Using a font known for its clean and contemporary feel, I crafted a visual experience that complements the restaurant's innovative approach to traditional cuisine.

The design merges minimalistic elegance with a touch of the underground, reflecting the unique character of OX. This menu is not just a guide to the cuisine but an integral part of the overall dining experience, inviting diners into a world where the past and present of Chinese culinary artistry meet.



Rue de Wool

Identity
Catalogues

I had the pleasure of creating the identity and several catalogues for Rue de Wool, a brand specializing in house shoes.

The design is minimalistic and Scandinavian-inspired, reflecting the brand's commitment to simplicity, elegance, and functionality.

The catalogue highlights the latest collection, featuring clean lines, neutral tones, and high-quality materials that embody the essence of comfort and style. Rue de Wool's house shoes are designed to offer a perfect blend of coziness and sophistication, making them an ideal choice for any home.



info@iljasofia.nl

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